‘The Odyssey’ Fans Splurge to Watch the Movie

Summary

Bloomberg's Sarah Foster discusses consumer enthusiasm for the Imax release of The Odyssey, highlighting fans' willingness to spend significantly for the 70mm Imax experience. The conversation then shifts to book recommendations, including Professor Barry Strauss's work on the Trojan War and a book about The Simpsons.

• People are spending up to $500 and traveling long distances to see The Odyssey in 70mm Imax.
• Only 41 theaters worldwide can show the film in the intended 70mm Imax format.
• Young consumers are driving demand for exclusive, communal cinematic events.
• The discussion pivots to books: Barry Strauss's historical analysis separating myth from reality in the Trojan War.
• A book about The Simpsons, 'Stupid TV', is also recommended, noting the show's golden era and cultural impact.