Where Is Young Money Going 8/27/26
Speakers
Jessica Ettinger
— Anchor, CNBC
Pippa Stevens
— Markets and Energy Reporter, CNBC
Summary
CNBC's 60-second money minute covers an exclusive CNBC/Generation Labs survey on where Americans aged 18-34 are spending money. The survey found nearly three-quarters of respondents placed a prediction-market bet on Kalshi or Polymarket in the last month, with 11% betting at least weekly. Young respondents showed broad economic pessimism and tight finances, with one in five having no money left after rent and bills. The report notes that consumer brands chasing young dollars now face competition from prediction markets.
- Survey included more than 1,000 respondents aged 18-34.
- Almost 75% placed a bet on Kalshi or Polymarket in the last month.
- 11% reported betting at least weekly.
- Betting participation was evenly split between men and women.
- Most active prediction-market users skewed toward the older side of the surveyed cohort.
- One in five respondents had no money left after rent and bills.
- Consumer brands such as sports, luxury, and Starbucks are named as competing for the same young dollars.
- CNBC disclosed a business relationship with Kalshi.
