Netflix’s top shows lose 30-70% audience from season 1 to season 2; executives cannot explain the drop. This indicates declining customer satisfaction and content stickiness, which could lead to slower subscriber growth or higher churn, pressuring NFLX valuation. The author is selling NFLX based on content fatigue, a bearish signal for near-term revenue/margin expectations. Netflix’s brand moat and diversified content library (e.g., foreign-language hits, live events) may offset season-to-season drop-offs; the market may already price in content churn.
Netflix’s top shows lose 30-70% audience from season 1 to season 2; executives cannot explain the drop. This indicates declining customer satisfaction and content stickiness, which could lead to slower subscriber growth or higher churn, pressuring NFLX valuation. The author is selling NFLX based on content fatigue, a bearish signal for near-term revenue/margin expectations. Netflix’s brand moat and diversified content library (e.g., foreign-language hits, live events) may offset season-to-season drop-offs; the market may already price in content churn.