Prediction markets represent a massive total addressable market, north of $1 trillion in volume by 2030, with enough space for multiple players. DraftKings is building its own full-stack exchange ecosystem separate from dominant player Kalshi, positioning it to capture growth. NFL week one, featuring high-profile games in non-sports-betting states like California and Texas, provides a near-term catalyst for prediction market volumes, and over time, sportsbooks like DraftKings could benefit from users acquired in these states converting to sports betting when regulations change.