The big three US automakers—Ford, General Motors, and Stellantis—continue to benefit from a long-term consumer shift to larger, high-margin SUVs and pickup trucks. Affluent buyers at the upper end of the market keep coming for expensive full-size vehicles, and Ford is particularly strong due to the iconic F-Series pickup.
The big three US automakers—Ford, General Motors, and Stellantis—continue to benefit from a long-term consumer shift to larger, high-margin SUVs and pickup trucks. Affluent buyers at the upper end of the market keep coming for expensive full-size vehicles, and Ford is particularly strong due to the iconic F-Series pickup.
Hybrid powertrains are proving to be a solid bridge to the future, and Toyota and Honda are the clear winners in hybrid, with strong offerings that are competing very well and putting pressure on domestic manufacturers.
The big three US automakers—Ford, General Motors, and Stellantis—continue to benefit from a long-term consumer shift to larger, high-margin SUVs and pickup trucks. Affluent buyers at the upper end of the market keep coming for expensive full-size vehicles, and Ford is particularly strong due to the iconic F-Series pickup.
Hybrid powertrains are proving to be a solid bridge to the future, and Toyota and Honda are the clear winners in hybrid, with strong offerings that are competing very well and putting pressure on domestic manufacturers.