Spider-Man: Brand New Day and The Odyssey are huge hits, summer box office could challenge 2013's record, advance ticket sales for December's Avengers Doomsday and Dune Part 3 are already open, and word-of-mouth/social media plus under-25 audiences are creating a moviegoing renaissance.
Marvel is arguably hotter than ever, with Spider-Man: Brand New Day's box office strength and the Avengers Endgame re-release feeding into Avengers Doomsday; Disney's Infinity Vision premium-format branding is smart to maximize the Avengers theatrical experience.