… side, our approach to date, you know, we worked under the presumption initially that anything that was focused on OPEX efficiency would be packaged up and sold to us because that's where everybody was going to head first. And that has kind of proven to be the case. I think with respect to that, and look, anybody who watches CNBC, particularly today, is that there is a general feeling that we are finally at a tipping point with respect to the models. And I believe that to be true. And so I think from a OPEX efficiency perspective, you will start to see gains over the course of, you know, the next several years. What I think is underappreciated in the enterprise is the amount of plumbing that goes into how all the applications that we utilize, the databases that we utilize, are connected. And so that plumbing doesn't change overnight, and so that takes time. But I'm certain that that will happen. So if we weren't focused on the OpEx side, what were we focused on? We were focused really on customer delight. And so that really comes down to personalization. where we've rolled out several things. I won't get into the details on this call for competitive reasons, but where we've rolled out several things that have had a meaningful impact, we believe, on retention. We focused on improving the underlying machine learning and modeling for our reinvestment. That's true here and in Macau. And that has certainly had an impact. I believe you can see that showing up in gaming volumes. So, you know, it's a little bit of everything. Oh, and then the last piece I would say, I think if you're watching the markets, you may have seen TripAdvisor was trading off heavily today, citing the impact of what's called GEO, generative engine optimization, on a business that is very SEO, search engine optimization dependent. So we've been on that for probably about a year now, making sure that our discoverability, and that's from a hotel sales perspective primarily, food and beverage as well, but mostly hotel sales, that our discoverability is would be absolutely top notch as GEO starts to take over SEO. So there's really, honestly, there's 100 things that will ultimately come out of all of this. I'm not going to put us in a position where we're talking about impact on, well, I'll never put us in a position where we're talking about impact on margins, but it certainly will show up.