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F FY2026 Q2 IMPROVING

Ford Motor Company earnings call

Jul 28, 2026 · 17:00 ET Alicia Bowler-DavisAndrew FrickJim Farley
Buzzberg read

Ford raises and narrows full-year EBIT guidance to $10-$11B

Ford delivered strong Q2 2026 results, raising FY2026 EBIT guidance by $1B at the midpoint to $10-11B, driven by strong pricing and mix. The company highlighted progress in its Ford Plus plan across core auto, software/services, and adjacent energy businesses. Q2 revenue was $48.3B, adjusted EBIT $2.5B, and adjusted free cash flow $2.1B.

Buzzberg read Ford raises and narrows full-year EBIT guidance to $10-$11B Ford delivered strong Q2 2026 results, raising FY2026 EBIT guidance by $1B at the midpoint to $10-11B, driven by strong pricing and mix. The company highlighted progress in its Ford Plus plan across core auto, software/services, and adjacent energy businesses. Q2 revenue was $48.3B, adjusted EBIT $2.5B, and adjusted free cash flow $2.1B. Read full analysisCollapse analysis

Ford delivered strong Q2 2026 results, raising FY2026 EBIT guidance by $1B at the midpoint to $10-11B, driven by strong pricing and mix. The company highlighted progress in its Ford Plus plan across core auto, software/services, and adjacent energy businesses. Q2 revenue was $48.3B, adjusted EBIT $2.5B, and adjusted free cash flow $2.1B.

  • Raised FY2026 EBIT guidance to $10-11B and FCF to $6-7B.
  • Unveiled battery energy storage business (Ford Energy) targeting 20GWh capacity by 2027.
  • Noted 2027 model year customer contracting for Ford Pro is ahead of schedule, indicating strong demand.
Revenue $48.296B +12% QoQ
EPS $0.42 -34% QoQ
Gross margin 12.59% reported
Op margin 1.32% reported

What changed this quarter

01
Guidance

Ford raises and narrows full-year EBIT guidance to $10-$11B

Guidance tone

02
Energy

Ford Energy targeting 20 GWh annual capacity by late next year

Q2 revenue was $48.3B, adjusted EBIT $2.5B, and adjusted free cash flow $2.1B.

03
Software

Ford Pro software subscriptions up over 20% year-over-year

Raised FY2026 EBIT guidance to $10-11B and FCF to $6-7B.

04
Quality

Ford ranked #1 in J.D. Power initial quality study

Unveiled battery energy storage business (Ford Energy) targeting 20GWh capacity by 2027.

Demand & capex

Demand

Bookings & conversion

Ford raised FY2026 EBIT guidance by $1B at the midpoint, indicating improving profitability and strong pricing/mix.

Capex

Investment and capacity

Ford is maintaining capital expenditures of $9.5 to $10.5 billion, investing in higher-return growth opportunities such as the UEV platform, Ford Energy, and the Oakville Super Duty expansion. The company expects about $1 billion in incremental investment for UEV and Ford Energy, mostly in the second half of 2026.

Tone · Confident

Management emphasizes strong execution, quality improvements, and strategic momentum, while raising full-year EBIT guidance.

Supply-chain alpha

A1

Ford has a 20 GWh target for Ford Energy by late 2027 and is already producing prototype cells in Marshall, Michigan, suggesting rapid scaling.

“By late next year, we expect to reach 20 gigawatt hours of annual capacity for Ford Energy”
Jim Farley
A2

Ford is expanding Super Duty capacity with a new facility in Oakville, targeting up to 100,000 additional units, addressing pent-up demand.

“The Oakville expansion I referred to earlier is on track to launch in the fourth quarter of this year, adding up to 100,000 units of additional Super Duty capacity.”
Jim Farley
A3

2027 model year customer contracting for Ford Pro is about a month ahead of last year, indicating strong early demand for commercial vehicles.

“although early, 2027 model year customer contracting in North America is off to a fast start, placing us about a month ahead of where we were last year.”
Alicia Bowler-Davis
A4

Ford's paid subscriptions grew by 50% to 1.6 million, with Blue Cruise contributing significantly, indicating growing recurring revenue.

“Total paid subscriptions grew about 50% to roughly 1.6 million”
Sherry House

Forward guidance

ImprovingGuidance tone · was RAISED last Q
Forward guidance
MetricPeriodRangeMidpointStatus
CapexFY2026$9.5B–$10.5B$10BGUIDED
Free cash flowFY2026$6B–$7B$6.5BRAISED
Op marginFY20298%inline vs consensus8%GUIDED

Company read-throughs

-10.2%
since call
$339.87$305.21
Partners

Apple Maps integration on all UEV vehicles indicates a deeper partnership, potentially expanding to other Ford models.

“In fact, we just announced Apple last week, as you know, will be the embedded map provider for every UEV platform vehicle.”
Jim Farley
-5.7%
since call
$2.47$2.33
Partners

Partnership with Geely in Europe aims to improve capital efficiency and speed for Ford's European operations.

“In Europe, as you saw last week, we announced our agreement with Geely, which will bring speed and capital efficiency to our European operations.”
Jim Farley
-2.2%
since call
$57.23$55.95
Competitors

This is an error; correct entity is JD Power. Ford ranked #1 in J.D. Power's 2026 initial quality study, beating mainstream competitors.

“So I would say we're kind of in the third inning of selling out the 2028 capacity of 20 gigawatt hours.”
Jim Farley
+0.9%
since call
$187.00$188.71
Competitors

Ford positions its UEV product against Toyota RAV4, highlighting superior cabin space and a truck bed.

+3.4%
since call
$578.52$598.01
Supply chain

New Ford IR head came from Lockheed Martin, not a direct business relationship.

since call
Supply chain

Ford ranked #1 in J.D. Power's 2026 initial quality study, indicating a strong reputation for quality.