Yeah. There's a couple. One is price, price being unpredictable, getting out of control. That would be one. The other one would be just sort of dependability of the vendors, right, that you can really count on the vendor to be on your side. Scalability of the vendor, right? Sometimes they want something that really works for a small company that can scale up to a very large. Now in the market, you have to pick like, do I want something that works for a small company or do I get something that's too big for me now, but I can scale up. Other things are just like, you know, data entry. The existing CRM systems really, if you get into them, like, okay, they require a heck of a lot of data entry. Most of that with AI doesn't need to be done anymore. And then I just, I think there's this other fundamental thing of better CRM system. And that's just the details of a fundamentally better data model, better business logic, better just details. Like how do you handle multi-currency? How do you handle forecasting? How do you handle implementation so that you can get the CRM you want for your company in three months rather than getting half of what you want in three years. So I was on the board of Zoom for many, many years, and Zoom was a very small company when I joined, and very few investors wanted to invest in Zoom because they thought, well, there's already WebEx, there's all these other things. But Eric had an idea, but mine will be fundamentally better, better, better. And that's the same idea here. Now that's unusual that that could be disruptive, but I think in this case it will be. Better, nicer, less expensive, more predictable, faster. I think all those things add up.