Salesforce is looking interesting on a DCF basis, but the entire bull case hinges on one number. Anyone else digging into this?
u/stockoscope ·
Reddit — r/ValueInvesting
· March 19, 2026 at 11:49
· ⬆ 15 pts
· 💬 12 comments
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Summary
The author analyzes Salesforce (CRM) using a DCF model following a significant tech selloff, noting a potential 65% upside to a $320 intrinsic value based on analyst consensus.
The core thesis highlights that this upside is entirely dependent on EBITDA margins expanding from the current ~31% to an aggressive 49%, meaning the stock is only fairly valued if margins remain flat.
Quality assessment: Well-researched DD. The author provides clear inputs, a sensitivity table, and asks critical questions about the validity of consensus estimates rather than blindly following them.
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CRM has gotten crushed in the broader SaaS/tech selloff, down nearly 50% from its highs near $365 in late 2024. The whole enterprise software space has been under pressure as the market rotates out of anything AI-adjacent that hasn't immediately monetized, and Salesforce has been caught up in that despite posting record revenue and margins. So I figured it was worth running a proper DCF to see if the selloff has created an actual opportunity or if the market knows something.
The headline result looks compelling. Stockoscope shows an intrinsic value of roughly $320 versus a $195 market price, implying about 65% upside. 10% revenue growth from analyst consensus (42 analysts covering), 9.4% WACC from market data, nothing crazy in the inputs. The stock is sitting at 15x EV/EBITDA, 24x earnings, 8% free cash flow yield - not screamingly cheap but not expensive either for a dominant SaaS platform growing in the double digits.
But the entire valuation swings on one assumption: EBITDA margin. Salesforce's current EBITDA margin is about 31%. They've done an incredible job expanding it. It was 14.5% in FY2022, so they've more than doubled it in four years. But the analyst consensus that feeds into the DCF model is projecting margins reaching 49%. That's a massive jump from where they are today.
I ran a sensitivity table on it. Here are the results:
|**EBITDA Margin**|**Intrinsic Value**|**Upside vs $195**|
|:-|:-|:-|
|32% (today)|$205 |5%|
|38%|$246 |26%|
|44%|$287 |47%|
|49% (analyst consensus)|$323 |66%|
So, at current margins, you're basically paying fair value. The entire margin of safety comes from believing margins will expand significantly from here. Even getting halfway there (to 38%) gives you decent upside, but 49% is a big number for a company that has to keep investing heavily in AI and still competes against Microsoft, ServiceNow, and others.
What's interesting is that multiples tell a similar story. Compared to 80 tech sector peers, the median peer-implied fair value comes to about $261, roughly 34% upside. So both DCF and relative valuation point to undervaluation.
Two questions for the group:
\- For those of you who use analyst consensus estimates in your models - how much weight do you actually put on them? In this case, the margin estimates seem to be doing a LOT of heavy lifting. Do you haircut them, use your own assumptions, or just take them as-is?
\- If you're looking at CRM right now, what margin assumption are you using? Curious whether people think 49% is realistic or if the market is right to be skeptical.
Not investment advice. DYOR.
CRM has sold off to $195. A DCF using analyst consensus (10% revenue growth, 49% future EBITDA margin) yields a $320 intrinsic value. The valuation is highly sensitive to margin expansion. At current 32% margins, intrinsic value is $205 (fairly valued). Any margin expansion between 32% and 49% creates a margin of safety and upside. CRM presents a potential value opportunity, but investors must critically evaluate whether a 49% EBITDA margin is achievable before initiating a long position. Heavy AI investment requirements and fierce competition from MSFT and NOW could prevent the required margin expansion.