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Feb 12
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LONG
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Joe Montana
NFL Hall of Famer / Partner at Liquid 2 Ventures
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"Try to get the NFL known more around the world. And it's always about the almighty dollar. So sure it's about, you know, selling merchandise, increasing revenues, increasing team valuations." The NFL is explicitly pivoting to international markets not just for viewership, but to drive asset appreciation (team valuations) and merchandise revenue. This creates a structural tailwind for sports assets and rights holders. LONG. International adoption of American football may be slower or less profitable than projected. |
CNBC
Joe Montana On Football, Finance And Team Bui...
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Feb 06
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LONG
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Jed York
Principal Owner, San Francisco 49ers
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York discusses his decision to sell a 6.3% stake in the 49ers to wealthy families rather than Private Equity firms. Sports franchises are generational assets that require stability. Private Equity firms generally need to exit or realize returns within a 5-10 year window, which creates misalignment with team goals. Family offices can hold assets for 30+ years, making them the "correct" capital partners for this asset class. The recent 6.3% stake sale was deliberately directed to families to avoid the pressure of a "quick return" associated with PE. Illiquidity; limited access for average investors (requires high net worth). |
CNBC
49ers Owner Jed York Outlines His Biggest Win...
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