Joe Montana On Football, Finance And Team Building

Speakers

Joe Montana — NFL Hall of Famer / Partner at Liquid 2 Ventures

Summary

Joe Montana discusses the parallels between NFL team management and corporate governance, specifically criticizing prolonged leadership tenures that block effective succession.
He highlights the NFL's aggressive international expansion strategy as a primary driver for increasing team valuations and revenue generation ("the almighty dollar").
As a Venture Capitalist, Montana confirms his firm has been investing in AI since 2016 and views the technology as a critical operational tool for business efficiency, citing his own use of LLMs for executive role definition.

Trade Ideas

Ticker	Direction	Speaker	Thesis	Time
SPORTS FRANCHISE EQUITY	LONG	Joe Montana NFL Hall of Famer / Partner at Liquid 2 Ventures	"Try to get the NFL known more around the world. And it's always about the almighty dollar. So sure it's about, you know, selling merchandise, increasing revenues, increasing team valuations." The NFL is explicitly pivoting to international markets not just for viewership, but to drive asset appreciation (team valuations) and merchandise revenue. This creates a structural tailwind for sports assets and rights holders. LONG. International adoption of American football may be slower or less profitable than projected.	—
AI SECTOR	LONG	Joe Montana NFL Hall of Famer / Partner at Liquid 2 Ventures	"We started investing in AI back in 2016... It's a tool available for you. Might as well use it... I just got an answer on what is all expected on a chief operating officer." Montana validates AI not as a speculative bubble, but as a functional utility for business operations. His firm's early entry (2016) and his current practical use of "the chat" (LLMs) suggest continued conviction in the utility phase of the technology. LONG. Overvaluation in the sector or regulatory crackdowns on AI models.	—
DIS	WATCH	Joe Montana NFL Hall of Famer / Partner at Liquid 2 Ventures	"This is a corporate story you see all the time. Just look at Disney. See how many times Bob Iger was like, let me stick around for a little while longer." Montana contrasts the 49ers' ruthless but effective succession planning (moving on from him to Steve Young) with Disney's inability to transition leadership. He cites Disney as a negative example of governance where a CEO "sticking around" creates organizational stagnation. WATCH (Governance/Succession Risk). Iger may successfully restructure the company despite the succession delays.	8:58