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Feb 13
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SHORT
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Tom Mackenzie
Anchor, Bloomberg
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L'Oreal shares dropped ~6-7% (biggest since 2020) following a Q4 earnings miss. The weakness is driven by North Asia (China/Korea), where local "C-Beauty" and "K-Beauty" brands are taking market share, and travel retail is slumping. This suggests a structural erosion of the Western luxury brand premium in Asia. SHORT. The "China reopening" trade for luxury is dead; local competition is the new reality. Chinese stimulus measures could temporarily boost consumer discretionary spending. |
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