Mona Scott-Young on Her Foray Into Reality TV
Watch on YouTube ↗  |  February 14, 2026 at 17:04 UTC  |  5:39  |  Bloomberg Markets
Speakers
Mona Scott-Young — CEO, Monami Entertainment / Executive Producer

Summary

  • Hip Hop as a Lifestyle Asset: Scott-Young argues that the 1990s explosion of Hip Hop into the mainstream was driven by the "lifestyle" and "cool factor" (fashion/swag) rather than just the music, effectively turning the culture into a global pop product.
  • Reality TV Business Model: She details the strategic pivot from music management to reality television (Love & Hip Hop), identifying an arbitrage opportunity in "pulling back the curtain" on artist relationships to create female-led ensemble franchises.
  • Executive Representation Gap: While on-screen representation for Black talent has increased, Scott-Young notes a persistent lack of ownership and representation in the "executive suites" and behind the camera in the media industry.