$APP Adam basically confirming there is some hidden advantage of using Axon UA in MAX mediation that doesn't exist if using some other mediation. Not sure how grey this is, if APP is somehow giving itself an advantage in MAX auctions etc. But the upshot is that publishers can't https://t.co/tKomDI0GIT
Original source ↗  |  February 12, 2026 at 04:01 UTC  |  Twitter - @itsDanielWu

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