The Case For US Stocks
Original source ↗  |  February 03, 2026 at 11:30 UTC  |  Substack - Nonconsensus
Speakers
Bob Elliott — Nonconsensus

Summary

  • Bob Elliott, previously cautious for over a year, is now bullish on US equities, citing dissipating macro headwinds and strengthening underlying fundamentals.
  • The US economy demonstrates resilience with strong consumer spending (drawing on high wealth despite weak jobs/income) and rising business dissaving fueling an ongoing AI investment boom.
  • Corporate performance is robust, with margins hitting all-time highs, double-digit profit growth across the board, and mid-20s growth for tech names, while short-term analyst expectations remain subdued.
  • Despite strong economic data surprises and broad-based 4Q earnings beats (expectations rising from 8% to 12%), US stocks have traded flat since late October, lagging other assets (like gold) and showing subdued market reactions, indicating a nonconsensus buying opportunity.

=== MARKET IMPLICATIONS === - This analysis suggests a significant inflection point for US equities, moving from a period of consolidation and underperformance to one of potential upside. The market's muted reaction to consistently positive economic and earnings news implies a build-up of unpriced good news. - The cooling of "Mag7" names while the "broader market strengthen[s]" suggests a healthier, less mania-driven market. This could imply a rotation from mega-cap tech dominance towards a wider range of US equities, potentially favoring broader market indices or value segments. - The lagging performance of US stocks compared to "hard money like gold" could signal a shift in investor preference back towards growth assets, or simply a catch-up rally as fundamentals are recognized. - The "nonconsensus view" favoring US equities suggests that many investors may still be underweight or bearish, creating potential for a broad re-rating and a short squeeze if sentiment shifts.

Trade Ideas
Ticker Direction Speaker Thesis Time
LONG Bob Elliott
Substack author, Nonconsensus
Bob Elliott, a previously cautious analyst, has shifted to a bullish stance on US equities. He highlights strong underlying fundamentals: resilient consumer spending, rising business dissaving driven by AI investment, robust corporate profit growth (double-digits overall, mid-20s for tech), and all-time high margins. Despite this, US stocks have traded flat since October, lagging other asset classes, and market reactions to positive economic data and strong 4Q earnings beats (expectations rising from 8% to 12%) have been unusually subdued. Short-term analyst expectations remain stable and subdued. The significant disconnect between strong, improving fundamentals and flat, underperforming price action, coupled with low short-term expectations, creates a contrarian buying opportunity. The author explicitly states the "nonconsensus view is in favor of US equities," suggesting that the market has not yet priced in the improving conditions, setting the stage for a potential re-rating and catch-up rally. The cooling of "Mag7" and strengthening of the "broader market" points to a healthier, more sustainable rally. Long a broad US equity market ETF (e.g., VTI or ITOT) to capitalize on the improving economic and corporate fundamentals, strong earnings growth, and the potential for a significant catch-up rally as the market recognizes these unpriced positives. This is a contrarian play against recent subdued price action. A sudden deterioration in economic data, unexpected hawkish shifts in monetary or fiscal policy, a significant geopolitical event, or a failure of market sentiment to shift despite strong fundamentals.