Jerry Rice Says Data Could Have Let Him Set More Records
Watch on YouTube ↗  |  February 13, 2026 at 13:56 UTC  |  7:34  |  Bloomberg Markets
Speakers
Jerry Rice — NFL Hall of Famer / NetApp Partner
Gabe — Executive at NetApp

Summary

  • NetApp is explicitly positioning itself as the "intelligent data infrastructure" backbone for the NFL and Super Bowl 60, moving beyond simple storage to real-time AI enablement.
  • The NFL's aggressive international expansion (targeting 16 games abroad in markets like Australia and Europe) is creating a complex data logistics problem that NetApp is contracted to solve.
  • The shift in sports analytics is moving from high-resolution video (4K) to volumetric/predictive analysis ("4D"), significantly increasing the compute and data management requirements for teams.
Trade Ideas
Ticker Direction Speaker Thesis Time
LONG Gabe Gabe states NetApp provides the "invisible layer" of "intelligent data infrastructure" for the NFL and Super Bowl 60, specifically noting that "the big driver for how to use data is AI right now" allowing analysis in "4D." This is a high-profile commercial validation of NetApp's pivot from legacy hardware storage to modern, AI-ready data management. If NetApp can handle the zero-latency, high-stakes data requirements of the NFL (including real-time player sensors and global logistics), it validates their technology for broader enterprise AI adoption. The partnership signals sticky B2B revenue and a successful rebrand into the AI infrastructure stack. LONG NTAP as a play on the "modernization of legacy tech" and Sports AI infrastructure. Enterprise spending slowdowns or loss of the NFL contract to competitors like AWS or Snowflake.